The AJK MCRC is widely acknowledged as the premier mass communication institute of its kind in India. Set up in the 1980's with support through a collaboration with York university in Toronto, the raison d' etre of AJK MCRC was not to churn out technicians by the dozen but to train people in media with a sense of social responsibility and expertise.

Over the years, its students have carved a niche for themselves in fields as diverse as Photography, electronic journalism, radio, theatre, television and film. Some have become accomplished independent producers and directors.